Homes that care for you

Neutral uses natural materials like brick and wood. Here is the brick facade of 517

Built for wellness

Health should come natural. Neutral surrounds you with good choices, making the best ones feel like the easiest.

Kale salad growing at Vitruvian Farm outside Madison, WI, exclusively for Neutral tenants

Built with wood

Homes should feel natural. Neutral's mass timber brings the calm of a cabin to the center of the city.

Lobby of Bakers Place, Madison, WI

Neutral builds homes all across the Midwest, California, and Arkansas. Our spaces are designed to support your life without demanding your attention. We obsess over every detail, hoping that instead of noticing our work, you will notice the life it makes possible.

Wellness, built in. Explore Bakers Place →

206 Madison homes with exposed mass timber, a lakeside view, green gardens, and an integrated Neutral Health and Wellness program.

The bright interiors of Bakers Place

The view of Bakers Place from Paterson Street

Neutral’s clear water on a wooden bedside table

A coffee table in the living room

Warm, bright, and easy. Explore 517 W Main St →

We made everything in 517 with comfort, ease, and quality of life in mind. From its studios and two-bedrooms to its location and interior design, 517 is optimized for the tenant.

Details of the brick facade

The first use of Kohler WasteLAB Vox in a large-scale project

Floor-to-ceiling windows overlooking greenery

The 517 lobby

Edison isn't just a building. It's our vision for the future of American housing. This 353-unit tower of mass timber and natural light is the tallest of its kind in the US. It will be complete in 2027.

Edison, as seen from the Milwaukee river

Edison's lounge on 7th floor

How we test mass timber for unprecedented safety

Edison's 7th floor pool

“Wisconsin set to recieve world's largest mass timber tower”

“The most innovative urban development and real estate companies for 2025”

“Neutral secures $133.3 Million in construction financing for the Edison in Milwaukee, WI”

“Bakers Place now leasing in downtown Madison, WI”

Take part in
our success

An investment with Neutral is an early opportunity in wellness real estate that comes with sustainability tax benefits and protections against market volatility.

Invest with us

Neutral works with the nation's best. Our partners are Bank OZK, Pearlmark, First Business Bank, C.D.Smith, and Hines.

The people behind the buildings

Meet the Neutral Team →

Neutral’s design team in the San Jose studio

Learn about our history, track record, vertical integration, and what the word Neutral means to us.

Podcast

Where we talk ideas on better real estate development.

Newsletter

Which we write monthly to stay in touch.

Events

That we host to keep in touch with investors and in contact with clients.

Follow us

Wherever we share our achievements with the world.