Neutral Edison

Neutral Edison is a new Midwest landmark in the marking. 31 floors, with 350 residential apartments (studio, one-, two-, and three-bedrooms). Opening in 2027.
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31
Stories
350
Units
7,182 sqft
Total Retail
NEUTRAL EDISON

Wellness, Built In

The project will offer tenants a lifestyle focused on health and well-being, including a full floor devoted to a membership club with a fitness center, health clinic, spa, pool, and sauna. The first floor will be a membership workspace and cafe facing the riverwalk with an organic grocery store, and the top floor lounge will offer a demo kitchen, community garden, and entertainment deck with private dining rooms.
Full floor wellness club
Co-working space
Restaurant
Resident sky lounge

Healthy Living, Built Sustainably

Neutral is a holistic real estate developer building ground-up market-rate multifamily assets in the Midwest region, which has gained global acclaim as one of the leaders in real estate focused on sustainability, resident health, and well-being. Neutral buildings use mass timber and meet the industry’s most rigorous sustainability certifications, including Passive House, Living Building Challenge, LEED, and Energy Star. Neutral recently completed Bakers Place projects with 206 rental units in downtown Madison, WI. Headquartered in Madison, Neutral was founded in 2020 by Nate Helbach and Matt Frazer.

FEATURED IN

"The most innovative urban development and real estate companies for 2025"

"Wisconsin set to recieve world's largest mass timber tower"

"Neutral secures $133.3 Million in construction financing for the Edison in Milwaukee, WI"

"Reimagining sustainable living and democratized investing: Neutral vision for a thriving future"

FEATURED PROJECT

Invest in Neutral Edison

Neutral Edison is under construction, and slated for opening in spring 2027. Accredited investors  are invite to inquire about the investment in the project.
Equity Return:  2.19x
Proforma IRR: 17.9%
Preferred Return:  10%
Financing Secured: $133.3 million from Bank OZK and Pearlmark.
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OUR INVESTORS

Family of Investors

All of Neutral projects have been funded in partnership with over 200 local investors. We build lasting relationships and provide unparalleled access to the team and projects.
Repeat Investors: Over 30% of equity capital in our newest projects comes from repeat investors.
Events: We host regular free investor lunches, webinars, and building tours.
Neutral Partners Co-Invest: Our founding partners, Nate Helbach, Matt Frazer, and Daniel Glaessl put personal funds in Neutral deals.
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EVENTS

Learn more, visit our events

Neutral’s in-person events are an opportunity to learn about our projects, our investment approach, and what sets Neutral apart. These events are designed to offer clear, direct insights into how we build and how you can invest. Whether you’re exploring your first opportunity or deepening your involvement, we invite you to join us.
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RELIABLE EXECUTION

Experienced Partners

Neutral works with the nation's best engineers, general contractors, suppliers, financiers, and property managers. 

Financing

Bank OZK, Pearlmark, and First Business Bank have provided construction financing for our projects.

Construction

C.D. Smith is a premier general contractor headquartered in Wisconsin with nationwide track record.

Property Management

Hines is a leading nationwide property manager, managing 15,238 units across 28 Cities.

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