Timestamps
- 0:44 - Meet Mick McConnell
- 6:33 - Mick’s background in architecture and design
- 10:40 - His transition to creative agencies and branding
- 15:40 - Yas Hotel: a defining moment in Mick’s career
- 20:42 - From Yas to Chipotle and WeWork
- 27:25 - From WeWork back to brand agencies
- 30:32 - How Mick came to know Neutral
- 32:00 - Mick’s influence on the Neutral rebrand
- 37:00 - The brand ethos of Neutral
- 44:55 - The story behind the Neutral null symbol
- 51:56 - Mick’s work at Airbnb
- 59:00 - How do we offer more within shared spaces? Developing a sense of community within shared spaces
Episode Summary
In episode 22, we’re joined by Mick McConnell, a titan of the architecture and branding industries, whose resume includes roles at Starbucks, Chipotle, WeWork, and Airbnb. Mick and Nate talk about the influence the former had on the Neutral rebrand, as the two reminisce about their times in branding workshops.
Listen in as Mick and Nate discuss the process of developing a brand, and Airbnb and Neutral’s shared vision about offering more space and more amenities—with the goal of creating a greater sense of community.
Show Notes
- Follow Mick on LinkedIn
- Yas Island Abu Dhabi
- “LAX: The Los Angeles Experiment” by Mick McConnell
